About

A studio for beauty brands.

GLHF LLC was founded by operators who spent the last decade building direct-to-consumer beauty businesses. We started the company because the best category ideas were sitting on the shelf for lack of an operating team to run them.

Products first

The formula has to earn the repeat purchase. Everything else follows.

Own the operating layer

We don't outsource growth, supply, or CX. We hire, staff, and run each brand.

Small bets, held long

We start fewer brands than a typical incubator, and we hold them for the long compound.

Team

Operators behind the studio.

Placeholder Name
Founder & CEO
Placeholder Name
Head of Operations
Placeholder Name
Head of Growth
Placeholder Name
Head of Product